VIDEO: How did Saatchi & Saatchi 'sell' Mrs Thatcher?

Saatchi & Saatchi created the 1979 ad campaign which saw Mrs Thatcher become prime minister. Jon Snow asks Centre for Policy Studies Chairman Lord Maurice Saatchi how he “sold” a possible female leader to the UK voters.

Video embedded via Channel 4 News. 

Date Added: Wednesday 10th April 2013